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Instagram destroys its instabrand

The photo-sharing app came up with a not-so-brilliant idea: to get rid of its iconic camera-logo. Oh, Internet went really mad.

TAGS: Instagram Facebook Branding New Internet App fail Brand mad Logo Rebranding

Go on, update your Instagram now!

Although Instagram underwent a transformation about six months ago, the network has changed its look once again. This update creates an even more visual experience, giving images yet more prominence.

This time, the overhaul affected the famous logo. The platform has updated its recognizable symbol to a much simpler, flat-design look. “Our updated icon stays true to the camera and rainbow,” says the update.

Facebook’s child company also made sure that all of its offerings, including Boomerang, Layout and Hyperlapse, matched the color schemes.


The official blog release of the company reads, “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more -- a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.”